Both Seattle Sounders FC and D.C. United submitted bids to U.S. Soccer to host the final. D.C. United's bid included a proposal to host the match at RFK Stadium, their home stadium in Washington, D.C. with a capacity of 45,596. Sounders FC's bid proposed to host the match at Qwest Field, their home stadium in Seattle, with a capacity of 32,400 for soccer matches. The procedure for selecting the winning bid was kept private. When D.C. United's bid was chosen, Sounders FC general manager Adrian Hanauer expressed skepticism that it had been better than the Seattle bid. He further noted that if Seattle had hosted the match, it likely would have sold out. This prompted a reply from D.C. United president Kevin Payne, who argued that D.C. United had won the bidding process fairly, and said that he was offended by Hanauer's comments. Following this public disagreement, D.C. United launched a marketing campaign to sell more match tickets, which included a new web site, WeWinTrophies.com, which chronicled the club's history of titles as an original MLS franchise. The campaign also included an open letter in local newspapers stating that Sounders FC and its fans did not think D.C. deserved to host the match and declared D.C. fans as "the standard" for support in the league. Videos from local celebrities were posted on the team's official blog urging fans to attend the final. Ticket discounts and special pricing on concessions for the match were also announced as part of the special marketing effort for the cup final.
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