Now comes SuperHero

Now comes SuperHero, a new, $70 iPhone dock from Iomega that's aimed directly at those carefree, reckless iPhone users who charge, but don't sync. (You know who you are.)

No, the SuperHero won't back up everything on an iPhone; no apps, music or videos, nor any e-mail or call logs, for example (although apps can be re-downloaded, as can purchased iTunes song with help from Apple's customer support team, while e-mail can typically be retrieved from a server). But the dock will save content that may be irreplaceable, such as contacts and—especially—the unsynced photos sitting in your iPhone's camera roll.

Here's how it works: first, take the standard iPhone charger dock that your iTunes-allergic friend or loved one uses each night and stealthily swap it out with the SuperHero. You'll also have to install the free Iomega SuperHero app onto the target iPhone, and insert the included 4GB SD memory card into the slot on the back of the dock.

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